Marketing Archives - Phillips 66 https://www.phillips66.com/newsroom/category/marketing/ Corporate Home of Phillips 66 Mon, 14 Aug 2023 19:07:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.3 https://www.phillips66.com/wp-content/uploads/sites/2/2022/08/cropped-icon-512.png?w=32 Marketing Archives - Phillips 66 https://www.phillips66.com/newsroom/category/marketing/ 32 32 208060177 Phillips 66 Receives Rail Safety Awards https://www.phillips66.com/newsroom/safety-awards-2023/ Tue, 08 Aug 2023 14:35:49 +0000 https://www.phillips66.com/?p=25358 The company won for safely transporting hazardous materials by rail, for the fourth year in a row.

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Phillips 66 recently received two awards for the safe transportation of hazardous materials by rail during 2022: the Stewardship Award from BNSF Railway Company (BNSF) and the Chemical Safety Excellence Award from CSX Corporation.

The Stewardship Award recognizes companies that safely transport a minimum of 500 loaded tank cars of hazardous materials with zero non-accidental releases. Phillips 66 safely shipped over 20,000 railcars of hazardous material on BNSF in 2022. This is the fourth year Phillips 66 has won this award.

“Our logistics teams and facilities are dedicated to operational excellence and safety when moving product to and from our refineries,” said Kim Head, VP, Global Supply Chain & Logistics. “These awards are a testament to the collaboration, hard work and commitment to our company values by our teams across the various business units.”

The Chemical Safety Excellence Award recognizes companies who ship more than 600 carloads of hazardous materials or hazardous waste without experiencing a non-accident release during the entire year. Phillips 66 safely shipped over 4,400 railcars of hazardous material on CSX in 2022. This is the fourth consecutive year Phillips 66 has received the CSX award.

“Safety is our top priority,” said Anil Nath, Manager, Rail Transportation. “We ship a wide range of Petroleum and Chemical products on rail. Our goal is to do everything in our control as a team to safely ship product, so it’s an honor to be recognized by our rail partners for all our safety efforts.”

Phillips 66 also won the Non Accident Release (NAR) Safety Award from Kansas City Southern and the Safe Shipper Award from Canadian Pacific Railway, for zero non-accidental releases in 2022 earlier this year.

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Arrow Energy Boasts Powerful Dynamic as a Phillips 66 Aviation Fuel Marketer https://www.phillips66.com/newsroom/arrow-energy-2023/ Tue, 18 Jul 2023 16:13:46 +0000 https://www.phillips66.com/?p=21267 Since Arrow Energy’s inception, Phillips 66 Aviation has been critical to the marketer's business and name.

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Craig Faiman entered the aviation industry in 1977 working at the Ann Arbor Municipal Airport pumping fuel part time during high school. Over a decade later, Faiman left the airport and opened Arrow Energy—a Phillips 66 fuel marketer located in Saline, Michigan— in 1989.

Since the company’s inception, Arrow Energy has been a Phillips 66 marketer which Faiman says is critical to the Arrow Energy business and name.

“Phillips 66 is a premium, international brand which helps set us apart from other third-party fuel providers,” Faiman said. “Other refiners do not have the marketing that Phillips 66 does, so it was an easy decision when we started Arrow Energy nearly 35 years ago, and we haven’t looked back since.”

Faiman’s head of sales, Tom Buhr, is also part of Arrow Energy’s relationship with the fuel provider. He leads the strategy behind marketing Phillips 66 fuel to its 60 dealers from the Great Lakes region all the way down to Texas.

“We have the power of the Phillips 66 brand behind us while boasting the personal, individualized service and care we provide to our customers,” Buhr said. “Our FBOs get the best of both worlds at Arrow Energy.”

Buhr, who celebrated 30 years with Arrow Energy last September, originally planned to be a pilot, receiving his pilot’s license in 1986. His professional plans took a turn while working at Million Air in Cincinnati; he realized he enjoyed ground support more than flying and worked his way up to management. It was at Million Air he met Faiman and then left the FBO in 1992 to work at Arrow Energy.

“I manage Arrow’s relationship with Phillips 66, and over the years have assumed a more public role by representing Arrow at conferences and other events,” Buhr said. “Craig makes everything happen behind the scenes, and along with our entire team, we run a personable yet efficient business.”

Faiman’s son, Nathan, also works at Arrow Energy, serving as company VP. Originally a finance and accounting professional, Nathan switched his career path and entered the family business four years ago and today focuses on all business operations and managing the office of seven employees.

“We are a small team, but it works to our advantage as we offer a personalized approach,” Nathan said. “From ordering to invoicing, we adapt quickly to the industry market while able to have individualized conversations with our customers, all who know everyone in our office by name.”

Buhr emphasized Nathan’s sentiments that Arrow Energy doesn’t flaunt the phrase “good customer service,” but lives it every day through each interaction with their customers.

“The term ‘customer service’ can be thrown around easily, but at Arrow Energy, our staff is incredibly flexible and truly meets the needs of our customers,” Buhr said. “If you’re in need of an emergency delivery or borrowed fuel truck, we make it happen.”

As a Phillips 66 marketer, Arrow Energy also offers its FBOs several Phillips 66 programs and perks, from Contract Fuel and quality assurance to credit card rewards and processing.

“This is just another example of how Phillips 66 has helped power our brand, and vice versa,” Buhr said. “We have built and continue to build our business by working alongside a globally trusted brand while simultaneously being a small, family-owned company that offers a personal and friendly experience.”

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Ultrafast EV charging debuts at Phillips 66 flagship station https://www.phillips66.com/newsroom/ultrafast-ev-charging-debuts-at-phillips-66-flagship-station/ Mon, 17 Oct 2022 13:15:21 +0000 https://www.phillips66.com/?p=6112 The high-speed chargers are the first of their kind at a convenience fuel station in Houston.

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Phillips 66’s flagship fuel station is all charged up.

The company announced the installation of FreeWire ultrafast electric-vehicle chargers at its station near Houston Headquarters, marking the debut of ultrafast EV charging at a convenience fuel station in the city.

Phillips 66 and FreeWire unveiled plans earlier this year to deploy FreeWire’s ultrafast, battery-integrated technology to meet the growing demand from EV drivers for high-speed, on-the-go charging. Phillips 66 will leverage its network of approximately 7,000 Phillips 66®, Conoco® and 76® branded U.S. sites and other strategic locations. The chargers are the first commissioned FreeWire chargers in Texas.

The introduction of the EV chargers reflects Phillips 66’s commitment to working to meet the world’s growing energy needs while reducing its environmental footprint. The company has focused its Emerging Energy and Sustainability business strategy on four pillars: renewable fuels, batteries, carbon capture and hydrogen.

“The installation of the first FreeWire EV chargers at our Phillips 66 flagship fuel station represents an important step in our EV charging journey as well as our commitment to pursue lower-carbon solutions,” said Rod Palmer, Vice President of U.S. Marketing at Phillips 66. “FreeWire’s charger offers consumers the fast-charging experience they’re looking for, and Phillips 66’s branded network of fueling locations places the chargers at existing, strategically located sites.”

FreeWire’s Boost Charger is a more convenient option for sites looking to enter the EV charging space. It connects to existing infrastructure without burdensome construction costs and permitting restraints. The battery charges at off-peak times when power is cheaper, reducing operational costs for the site, while still providing the needed capacity to give consumers a rapid charge.

“We are excited to mark this milestone with Phillips 66 and to make our fast-charging solution available to more EV drivers,” said Arcady Sosinov, FreeWire Founder and CEO. “As charging demand continues to surge, our battery-integrated chargers offer the streamlined, shovel-ready solution that many entering the EV charging space are looking for.”

Phillips 66 leaders were on hand for a recent ribbon-cutting ceremony marking the debut of the EV chargers. From left: Manager of Innovation Chris Gilliland; Vice President of U.S. Marketing Rod Palmer; Executive Vice President of Emerging Energy and Sustainability Zhanna Golodryga; Executive Vice President of Marketing and Commercial Brian Mandell; and Electric Vehicle Program Manager Kathleen Davis.

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California drivers embrace renewable diesel from San Francisco Refinery https://www.phillips66.com/newsroom/drivers-embrace-76-renewable-diesel-from-rodeo/ Wed, 07 Sep 2022 20:46:32 +0000 https://www.phillips66.com/?p=4049 The Phillips 66 San Francisco Refinery produces nearly 9,000 barrels per day of renewable fuels.

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Nearly two years of planning and teamwork have cemented Phillips 66’s position as one of the country’s largest renewable-diesel producers — and California drivers at over 600 76® stations can now fuel their diesel engines with a cleaner-burning alternative.

Making this happen required procuring new feedstocks, repurposing pipeline and terminal infrastructure, and reimaging customer sites. Most critically, operators at the Phillips 66 San Francisco Refinery in Rodeo, California, leveraged their refining expertise to process pretreated vegetable oil feedstocks through a hydrotreater to make renewable diesel. Today, the single unit, called Unit 250, produces nearly 9,000 barrels per day of renewable diesel.

“This project allowed Phillips 66 to utilize our existing kit to provide the flexibility to process fats, oils and greases to make lower-lifecycle carbon-intensive transportation fuels,” said Nik Weinberg-Lynn, Rodeo Renewable Energy Manager.

Establishing capabilities in renewable diesel required close collaboration among Phillips 66 teams, including Value Chain Strategy & Optimization, Commercial, Midstream, U.S. Marketing and the San Francisco Refinery.

Once the groundwork was set, Unit 250 started up really well, said Rebecca Uhlich, Prepare to Operate Manager for Renewable Energy.

“We basically cut in soybean feed, and within a day or two, we were on grade with the renewable diesel,” Uhlich said.

Supplying renewable diesel helps advance California’s climate goals and provides a great product for consumers, said Weinberg-Lynn.

Consumers at De Long Liu’s 76 station in Petaluma, California, agree. Liu said local wineries and farms use diesel trucks and equipment, ensuring a steady supply of customers. He averages over 30,000 gallons of renewable diesel sales each month.

“I was very pleased with the 76 plan to change over from carbon diesel to renewable cleaner energy,” said Liu, who has owned the Petaluma station since 2005. “Our consumers like this clean and sustainable energy, too.”

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Marketing summons future at Vegas conference https://www.phillips66.com/newsroom/220614-marketing-conference/ Wed, 15 Jun 2022 15:32:00 +0000 https://www.phillips66.com/newsroom/220614-marketing-conference/ The branded marketer conference strengthens the relationship between Phillips 66 and key customers.

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Innovation will lead the way.  

That was the message that permeated throughout the Phillips 66 Power Ahead Marketing Conference, an event for Phillips 66®, 76®, Conoco® and Phillips 66 Aviation customers, held recently in Las Vegas. 

“We’re encouraging innovation and trying new things like never before” with an increasing sense of urgency, said Vice President of Global Marketing Pam McGinnis

And signs of change were everywhere — from a branded electric-vehicle charging station to sessions on digital strategies for Gen Z consumers to a “c-store of the future” concept with the latest technology.  

The branded marketer conference, which was held for the first time since 2017, is designed to strengthen the relationship between Phillips 66 and key customers, from large marketers to independent owners/operators.  

It drew more than 1,200 attendees, among them Phillips 66 Chairman and CEO Greg Garland and President and COO Mark Lashier, who urged customers to embrace innovation. 

“The future is bright if we’re willing to try new things,” Lashier said.  

EVs a hot topic 

EVs were a hot topic throughout the four-day event, since Phillips 66 announced plans with FreeWire Technologies to explore opportunities to deploy battery-integrated charging technology within its U.S. network of fueling stations and other locations.  

Lashier said that EVs will constitute about 10% of the U.S. vehicle fleet by 2030, which means there will be both increased demand for charging infrastructure and continued demand for liquid fuels for years to come.   

“It’s going to be a long, gradual change,” Lashier said during a fireside chat that also touched on the company’s efforts around renewable fuels. 
 

Going ‘phygital’ 

In another large session, Brand Manager Sunny Lopez introduced a term that picked up steam in the conference vernacular – “phygital,” a mashup of physical and digital.  

“Phygital means that consumers want you to offer a seamless experience across your brick and mortar and your online presence,” Lopez said.  

At the expo, the c-store of the future featured digital price and advertising displays, an innovative way to use existing security cameras to produce customer flow data and a self-checkout machine that uses 3D imaging to identify products without the use of barcodes.  

Lashier, who will become CEO on July 1, said that future success hinges on working hand in hand with customers on technology and innovation. 

“We have to trust each other on this journey,” Lashier said. “If we do that, we’re going to be unstoppable.” 

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Phillips 66 taps FreeWire to support EV charging https://www.phillips66.com/newsroom/phillips-66-taps-freewire-to-support-ev-charging/ Wed, 01 Jun 2022 21:30:00 +0000 https://www.phillips66.com/newsroom/phillips-66-taps-freewire-to-support-ev-charging/ The companies plan to deploy ultrafast, battery-integrated technology.

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Phillips 66 signed a letter of intent with FreeWire Technologies in support of its first electric-vehicle charging program in the United States, the two companies announced Wednesday.

The announcement highlights Phillips 66’s commitment to pursue lower-carbon solutions and comes as an endorsement of FreeWire’s ultrafast, battery-integrated charging technology. The two companies will explore opportunities to deploy FreeWire’s technology within Phillips 66’s U.S. fueling stations and other strategic locations. 

“With EV adoption growing, Phillips 66 is working with FreeWire to bring consumers electric fueling stations that meet their expectations for high-speed, on-the-go charging,” said Pam McGinnis, Vice President, Global Marketing at Phillips 66.

FreeWire joined Phillips 66 at its branded marketer conference in Las Vegas this week to showcase the agreement. Phillips 66 plans to expand its base of electric fueling stations by leveraging its retail network of approximately 7,000 U.S. sites using the Phillips 66®, 76® and Conoco® brands.

“We are thrilled to play a leading role in Phillips 66’s electrification plans that unlock new customer relationships with EV drivers,” said Arcady Sosinov, FreeWire Founder and CEO. “As charging demand continues to surge, our battery-integrated chargers offer the streamlined, shovel-ready solution that many entering the EV charging space are looking for.”

FreeWire’s Boost Charger offers an attractive alternative to costly and time-intensive upgrades to electrical grid and power infrastructure of an individual site. It connects to existing infrastructure without burdensome construction costs and permitting restraints.

“We like battery-enabled chargers for many reasons. They reduce operational costs by charging up the battery when power is cheaper but still provide capacity to give customers a rapid charge,” said Lou Burke, Manager of Branded Sales at Phillips 66. “These types of chargers require minimal electrical infrastructure investment, significantly reducing permitting and time to value.”

FreeWire recently launched its new global headquarters, R&D and manufacturing facility in Newark, California. The company’s new 66,000-square-foot facility aims to accelerate the development and introduction of ultrafast charging and energy storage solutions.

“We see this as the first of many exciting announcements to come in the fuel delivery space,” said Sosinov. “We’re tremendously thankful to the Phillips 66 team for trusting in our technology and execution as they make this important step toward electrification.”

FreeWire’s Boost Charger was recently showcased as a finalist in Fast Company’s 2022 World Changing Ideas Awards’ Transportation Category. In April, FreeWire raised an additional $125 million in new capital from investors, including asset manager BlackRock, Inc.

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March Madness starts early for Phillips 66 at Big 12 tourney https://www.phillips66.com/newsroom/march-madness-starts-early-for-phillips-66-at-big-12-tourney/ Thu, 17 Mar 2022 19:05:00 +0000 https://www.phillips66.com/newsroom/march-madness-starts-early-for-phillips-66-at-big-12-tourney/ The sponsorship enhances fuel brand awareness and reinforces the company’s philanthropic efforts.

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The Phillips 66 fuel brand showed up in a big way during the Phillips 66 Big 12 Basketball Championships in Kansas City. It’s one of the longest running sponsorships in collegiate athletics history, dating back to 1988.

“At Phillips 66, we are committed to providing energy and improving lives in the communities where we live, work and play,” said Pam McGinnis, VP Global Marketing. “Partnerships like the Big 12 allow us to deliver on that commitment by supporting players and fans who live to the full every day.”

That commitment extends to education as part of the Live to the Full® Heroes program. Phillips 66 worked with DonorsChoose to donate $100,000 to teachers in Amarillo and Lubbock, Texas, and Kansas City metro-area schools. The company also honored three extraordinary teachers during the tournament and donated $6,600 to each teacher to fund projects in their schools and classrooms. Teachers spend an average of $500 of their own money every year on supplies.

As part of the Big 12 relationship, Phillips 66 donated $66,000 to the Big 12 scholarship fund.

On the court, Kansas beat Texas Tech to claim its first men’s Big 12 tournament title since 2018, and Texas upset Baylor to win the women’s championship. Chairman and CEO Greg Garland presented the men's trophy, while President and COO Mark Lashier handed over the women's trophy.  

Watch the video to see how the Phillips 66 fuel brand came to life during the Big 12 Basketball Championships.

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Texas teams hold court in Phillips 66® Big 12 Basketball Championship Tournaments https://www.phillips66.com/newsroom/texas-teams-hold-court-in-the-phillips-66-big-12-basketball-championship-tournaments/ Fri, 19 Mar 2021 14:23:00 +0000 https://www.phillips66.com/newsroom/texas-teams-hold-court-in-the-phillips-66-big-12-basketball-championship-tournaments/ The Texas Longhorns become the first men's team from the Lone Star State to win a Big 12 tournament title, and the Baylor Lady Bears claim their third straight Big 12 title in the women's tournament.

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The Phillips 66® Big 12 Men’s and Women’s Basketball Championships returned to the hardwood after a year’s COVID-19-induced hiatus, and two teams from Texas sure made them memorable. 

Third-seeded Texas edged Oklahoma State 91-86 in Saturday’s final at the T-Mobile Center in Kansas City, Missouri, becoming the first men’s team from the Lone Star State to win a Big 12 tournament title.  

On the women’s side, top-seeded Baylor claimed its third straight Big 12 tournament title — and 11th overall — with Sunday’s 76-50 victory over No. 2 West Virginia at the nearby Municipal Auditorium.  

“Phillips 66 congratulates the Longhorns and the Lady Bears on their well-deserved victories,” Phillips 66 Vice President of Global Marketing Pam McGinnis said. “It was exciting to have Big 12 Championship basketball back on the court. We’re proud to be the title sponsor.” 

Phillips 66’s ties to the Big 12 — and Kansas City — run deep. The Phillips 66® Big 12 Men’s and Women’s Basketball Championships stand as the longest-running sponsorship partnership in collegiate history, dating to 1988 and the Big Eight Conference, which was headquartered in Kansas City. 

Phillips 66 historically has enjoyed a strong presence in the Kansas City fuels market. The company also owns logistics and other assets in the area that further strengthen its supply position. 

The longstanding sponsorship includes the Live to the Full® Heroes program, which since 2018 has honored individuals who go above and beyond to serve their communities through sports and education by helping to further their programs and efforts. After an unprecedented year, Phillips 66 is recognizing the dedication of Kansas City-area teachers by donating $66,000 to provide requested supplies for classrooms, including virtual-learning materials, books and art supplies. Click here to learn more.

“At Phillips 66, we’re committed to providing energy and improving lives in the communities in which we live, work and play,” McGinnis said.  

Phillips 66 also got creative about engaging fans at home, giving away 1,000 Home Court Fan Kits — complete with a full-size basketball, branded items and apparel, and a gas discount promo code — as part of a sweepstakes that garnered more than 14,000 entries.  

A year after being canceled because of the COVID-19 pandemic, the tournaments were held under strict health and safety protocols. Fan capacity at the venues was limited, and mask-wearing was mandatory. 

Perennial contender and No. 2 seed Kansas withdrew from Friday’s semifinal against Texas after one of its players tested positive for COVID-19, paving the way for the Longhorns’ faceoff against the fifth-seeded Cowboys, which stunned top-seeded Baylor in the other semifinal.  

Texas got clutch performances from seniors Matt Coleman III and Jericho Sims, who combined for 51 points in the win over OSU. The victory earned the Longhorns an automatic berth to the NCAA Tournament. 

The Lady Bears enjoyed strong play from Big 12 Women’s Player of the Year NaLyssa Smith on their way to the title game. When Smith got into foul trouble early against West Virginia, junior center Queen Egbo (18 points, 11 rebounds) and senior guard DiJonai Carrington (14 points) lifted Baylor.  

“While our lives have been impacted in many ways over the past year, we still enjoy watching our favorite teams compete,” McGinnis said. “And we’re proud to support players and fans who live to the full every day.”

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A gas station with a sommelier? At new Phillips 66 site in Houston, yes https://www.phillips66.com/newsroom/new-phillips66-flagship-site/ Wed, 17 Mar 2021 11:41:00 +0000 https://www.phillips66.com/newsroom/new-phillips66-flagship-site/ The state-of-the-art site in Houston highlights ongoing efforts by Phillips 66 to elevate the company’s gasoline brands in the U.S. and Europe.

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Seven grades of fuel. Twelve blends of coffee. A sommelier.

Drive over to the new Phillips 66® headquarters fuel site in Houston, and one thing becomes clear: This is not your typical gas station.

“At Phillips 66 we understand that a tank of gas isn’t just a tank of gas,” said Sunny Lopez, Manager, Brand at Phillips 66.  “We are a launch pad for our consumers who are looking for new experiences and excitement, even in the everyday things. With fast flow pumps, mobile pay capabilities and an upgraded convenience store, our new HQ fuel site marks our brand’s commitment to exceed consumer expectations.”

Indeed.

The state-of-the-art site, which opened in December, highlights ongoing efforts by Phillips 66 to elevate the company’s gasoline brands, which also include Conoco® and 76® in the U.S., JET® in the U.K. and JET® and Coop® in continental Europe.

A creative take on the convenience store

Located near company headquarters in Houston’s Westchase District, the new Phillips 66 site stands out as much for its first-class amenities as it does for its sheer size and design.

It sits on 3 acres, boasts 24 fueling spots and is anchored by a 9,300-square-foot gem of a convenience store complete with indoor dining options, a gourmet coffee bar, a walk-in “beer cave” and an impressive wine selection tended to by an advanced-level sommelier. It even boasts a drive-thru window where visitors can purchase anything in the convenience store without leaving their vehicles.

The site is operated by OnCue, a Stillwater, Oklahoma-based convenience-store operator making its Texas debut.

More than 5,000 sites revitalized

Phillips 66 has been busy reimaging more than 5,000 branded U.S. sites, and it’s not just for show; reimaged sites are seeing an average 3% volume uplift and increased sales inside the convenience store, illustrating a strong return on the investment.

Brand revitalization efforts are also in effect across the Atlantic.

In the U.K., plans are in the works to build a first-class JET® site close to the Phillips 66 Humber Refinery. The project involves the conversion of an existing JET® site near the refinery to accommodate both truck and passenger-car customers, and an upgrade to a more modern convenience store. It will also be the first U.K. JET® site to incorporate electric-vehicle chargers.

“Upgrading the Humber site is part of our ongoing effort to increase the placement of our product,” said Oliver Mueller, Retail Business Manager, U.K. Marketing. “We plan to use it as a model to show customers and dealers what the JET® brand can do, to help us further grow our share of the market.”

Work on the site is expected to begin in April, with the ribbon-cutting ceremony expected in the fourth quarter of 2021.

In Germany and Austria, Phillips 66 is upgrading its network of JET® branded sites to grow nonfuel income and market share by implementing a bistro concept, and additionally getting into the car wash business in Germany with JET Wash. The business is also investing in car-care areas complete with vacuum cleaners, air guns for dust and other amenities.

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